Interview with Tammi Thurow: Successfully Negotiating With the Right Band

Tammi Thurow is a local volunteer for Relay For Life, who assists with the booking of entertainment for the day long event.They choose one band to play from 9pm til midnight to entertain the roughly 500 supporters.  Tammi's committee has to determine which local band would be appropriate for the event, which genre to strive for and then look at small drivers, Tammi explains "like is this band going to bring potentially new supporters to the event.  Although we don't pay the band, we want to find a band that is mutually beneficial to the cause, we offer them a huge audience, potentially larger than any crowd they have played for in the past.  In return we like to see them promoting the event to their fans and getting them involved."

Tammi went on to explain how when initially sitting down with a band to negotiate, these mutual benefits are laid out on the table.  When you are not paying for your entertainment the perks the band is receiving needs to be spelled out to them to make them see why they should play. "We've offered the gig to bands in the past and they've demanded a payment, negotiating with a band that is so set on a paycheck is nearly impossible.  We let bands sell their CD's at the show but require them to donate the proceeds to Relay for Life.  This sounds horrible at first however, they keep the costs of the item and can say they donated 'x' number of dollars to the charity."

Costs of a CD are not just the cost of manufacturing, a band can include the cost of studio time. So although the CD itself costs a band $1.50 they can add in the amount of producing the album in the studio. For instance a band spends $1000 at the studio, and make a 1000 copies, that's $1 per CD.  A band can truthfully claim costs as $2.50 per CD.  Understand that the element of having to donate a bands proceeds to a charity might sound bad at first but examine the size of the audience these bands are playing to, and then look at the sales hook, all proceeds go to the charity.  People who are at charity events are there to support the cause, generally financially, they are looking for 'mutually beneficial' ways of doing that. Given the option to buy a CD knowing most of that money is going to the cause and they are getting something out of it, is a no brainer for charity goers.


I asked Tammi if they search for bands who are affiliated with the charity. "Generally we ask volunteers if they have any family members in bands or know anyone who is passionate about the cause.  Relay is full of people who have first hand experience with the battle with cancer.  These people go out and spread the word, raise money for their Relay teams and truly make a difference.  Finding a band with that same emotional connection would be a dream come true." Tammi explains.

Me: "So you haven't found a band yet with that affiliation?"

Tammi: "Every smaller band we talk to claims to have that passion, but when it comes to 'show time' they fail to really convey that affiliation.  One thing about booking or negotiating in this case, is being honest about what you bring to the table. We may have another offer on the table who honestly is affiliated with the cause but brings in a smaller crowd, if you lie and say you bring in more and are also emotionally connected, then we just lost a band who could of been a better fit, and you just ruined your reputation locally with several people who could of sought you out for other events."

Tammi went on to tell a story about how one year they had difficulties finding a band and went with a younger band that came with a few good reviews.  By the end of the night they had people leaving the event because of the band.  Little negotiation was needed to make the band say yes, in hindsight Tammi understands why that yes was so easy.  The band couldn't recover after some sound issues and they had no true affiliation with the event.  They just played and went home, didn't even announce the event on their Facebook page. Negotiating is a skill to master but for an event coordinator it is crucial to negotiate with the right entertainers or you are just wasting your breathe.  It can be hard to validate qualifying measurements for local talent, a coordinator may only  be able to take the talents word for that.

Embellishments can hurt a band, when booking try to give accurate information. It may be good leverage to say the band can bring in 'x' number of people but if it is a lie it will hurt the band down the road. Don't be afraid to ask how something is going to benefit the band, especially if the band is playing for free. Just remember every show is potentially an open door to the next level, don't close that door before even seeing it.

Tammi negotiates as a volunteer on a daily basis with a range of people, bands and businesses.  She is an active leader in the Girl Scouts, Relay for Life, Habitat for Humanity, and several other local branches of organizations. Nearly five times a year she dedicates herself to negotiating with bands to perform for free at various events. 

Schools Are Ruining the Music Scene!

Chase stands at the top of the staircase at New Trier High School.  His arms full of fliers promoting his bands last show at the local KOC.  As the 3 o'clock bell rings and the staircase becomes filled with eager kids, the confetti starts to fall.

This is a scene of a decade long ago, where kids learned of local all age events from posters and fliers distributed at school.  Now they are restricted to event invites from friends on Facebook.  But if their friends are not into music like them, how are they getting into the network that has all the cool kids that send out the events?  They don't.

According to Eleesa Steiner, an 8th grader at Bessie Allen Middle School, "We aren't allowed to put up posters on the walls, only school stuff can go there. I've never received a flier from any kids, probably cause we'd have to carry them with us, we can't stick them in backpacks, cause that isn't allowed either." When asked if she even knew about the local concert a band she "likes" on Facebook had recently, she couldn't recall getting the event invitation.  Obviously Facebook doesn't work to get the news out there about a show as well as we'd all like to think it does.  Maybe it is safe to say the old school way works, no pun intended.

Before graduating from my high school the ban on non school related posters was enacted, and I saw the decline in attendance at the local shows.  We couldn't hand out fliers during school hours, we couldn't put up posters on the community bulletin board, and in our city we sure couldn't put them on a telephone pole by school or risk a littering charge per flier if put on car windshields.  There was no way to promote shows.  As this decline in marketing occurred we were now doing other things rather than supporting our favorite local bands.  The number of bands performing went down, and the scene moved into an underground punk scene that is still in that stance today, ten years later.

Schools are pushing their music programs but are stifling the local young music scene by taking away their marketing streams.  Would grocery stores be so successful if they couldn't advertise in the local newspaper?  If your target market is at a school, you have to find a way to get to them and let them know about your product.  I've seen bands resorting to setting up their instruments at near by houses to hand out fliers to students, or show up at football games to hand out fliers.  What have you seen done by students to avoid the school ban on fliers?  Have you seen a shift in age brackets at local shows since schools started being more restrictive in your area?  Please share you experiences, thoughts, and concerns.

Touring 101

Working for venues and booking tours for several artists I have an all around view of the process of a tour. Venues want bands to play, bands want to play, however money is a priority in both parties so choose your venues wisely, and learn how to pitch and promote yourself.   Here are 5 steps to follow when booking a tour.

Step 1: Finding Suitable Venues and Locations

If this is your first tour, you need to evaluate where you want to go, where your audience is, and what markets will be beneficial to you.  If you haven't ventured far from your home city, it might be a good idea to stick to surrounding states.  Why?  Because you're budget is limited, your fan base is limited and might not expand outside of that region, and you'll be more likely to know people to hook you up with a place to stay, venue contacts, and several other helpful perks.  Create a rough route of where you want to to and what areas on what days.  Be flexible but efficient in your planning.

As for venues, don't waste a venues time with your press kit if you are not a good fit for their establishment.  In short don't ask to play an arena when your draw is 50, or ask to play a blues bar when you play metal.  Do some research, impress them with your knowledge of them, and know the bands they book.  A helpful tool to booking is a site called Indie on the Move.  It has an almost complete list of venues, gig swapping options and so much more, for free.

Step 2:  Getting the Gig

If you don't have a CD, Biography, Band Photo and a Facebook Page, don't bother trying to tour.  You need music to impress the venue, a biography to tell them who you are and a band photo for them to promote you with.  A Facebook page is just standard, it tells a venue how many fans you have, a good idea of how attracted they are to your music and shows.  Prepare these items and make them available online in the form of a press kit.  This can be thru a site like Sonicbids.com or on your own webpage or in a downloadable zip file you can mail out or link booking agents too.

Many venues have a booking email address or phone in hours.  Read their booking directions carefully and follow their preferred methods.  Most now days prefer an email sent to them.  Make sure to have a well written cover letter that includes who you are, what genre of band you are, your location, your target market, the size your draw in that area, and what qualities you bring to the table to be an asset to them.  Is your band really good a getting the crowd to buy alcohol?  If you're pitching yourself to a bar, then include that detail.  Are you great motivational speakers? Then pitch that to the youth group you want to play for.

If you have played in the area before, make sure to tell them when and and where and the draw.  Also include that you plan to market and promote your show with your marketing team. If you say you will, follow thru otherwise you wont get a show again if the turn out is bad.

Step 3: Make Friends in the Area

You should have 3 months to figure out how you are going to get people at your show now that it is booked.  Step one is finding your new fans; best way to do that is by finding a similar band and making friends with them.  Offer cross marketing with each other, they tell all their fans about you and your show on their Facebook page or at shows and you do the same in return.  Create an event listing on Facebook and encourage their fans to RSVP and share it with their friends. Utilize all social media sites to find people in the area, get creative just stay ethical.

Step 4: Use the Press

Submit your show details to local events calendars, radio stations, and night life magazines.  People may not know your name but knowing live music entertainment is happening somewhere, can attract a small audience itself.  Ask the venue if they have a local press list, this will give you all the local radio stations, tv stations, record stores, and newspapers in the area.  You can send posters and CD samplers to the stores, a press release to the newspapers and a one sheet and cd to the radio stations, to try and get press about the show.  If your band has a unique hook write a press release and use that hook to try and peak some interest to get the press talking about you.  If nothing else it might drive people to your websites and increase your online fan base.

Step 5: Organize Your Information

Now that everything is planned, make sure to organize it all in day sheet.  Put load in times and show start times along with load out times all in a neat easy to read layout.  List contact information for the venue, where you'll be staying, and local press. Make a list of equipment necessary for the show, do you need to haul in your PA, is there a place for those funky lights you use?  Have it all figured out ahead of time to make things go on without a hitch. Attach printed maps to the location just incase "Tom Tom" decides to not work.

Step 6: Be Nice

Treat this opportunity as a chance to say thank you for everything to everyone. Thank the crowd for coming out, thank the staff for helping out, and most importantly find the booking agent or venue manager and thank you and leave them a hardcopy of your CD and contact information.  If you already know when you want to come back, let them know, if they really liked you, they will want to have you back and invite you.  If they don't invite you right away, then ask in the form of a follow up email that says thanks again and mention something about their staff being great, or sound being the best on tour, etc. Be genuine with your compliments, the more detail, like names or specifics makes it more effective and builds the report'. Just remember to not put a venue manager on the spot in person asking for a follow up show.  Its hard for them to say no if they didn't like the turn out and generally will just result in false hope responses to get off the subject.

These are just the basics, follow these however and you should have a very successful tour experience.

Steve Jobs and What He Can Still Do for You

Recently Steve Jobs, the CEO and creator of Apple passed away after a long battle with cancer.  As a musician you have probably used some software, hardware or at least secretly wept over a Pixar film that Steve Jobs had a hand in making.  He has changed the face of technology, his company has opened so many doors for the indie musician that it has completely changed the music industry. What few realize is his life story and how out of sheer coincidences and being in the right place at the right time can change your life.  How being turned down, told no, or talked bad about can actually be a a good thing.

Before going on please take time to watch this video of Steve Jobs at Stanford University in 2005 giving a speech to inspire graduates to do what they love in life.

Steve Jobs: How to live before you die | Video on TED.com

In the music industry passion and inspiration are essential to success.  You can use all the great technological tools created by Steve, but the most important thing you can take from Steve is inspiration. In his speech he talks about his life, and his visions of what his life priorities were.  He inspired his audience by talking about how he over came adversity and learned new things he was passionate about and then paid it forward by creating some kick butt technology! But being serious pay attention to how he spoke to the audience, he brought them in with a story about connecting the dots.  A story that brought him down to their level, possibly even below them and then discussed a chain of events that got him to where he is today.  Although specific to his life, each viewer can relate to this and as he finishes you yourself probably started thinking back to the events that got you where you are today.

While you connect the dots, think about how your music career got from dot to dot.  How did you get your first show?  Did your Aunt Ella know the guy at the cafe or was it your cousin Bobs birthday party? The second show, was it booked because of someone at that first show?  How about how you found your second guitarist? Was he originally in another band you had a show with? Each opportunity you have opens you up to several more.  Think about that when you play your next show and want to leave right after you perform.  Although Steve Jobs says you can't look to the future to connect the dots, you can be conscious of the potential dots you are erasing before they even appear.  In short, each time you communicate with people or make yourself present at a gathering, you are walking down a proverbeal hallway of doors.  You really don't know which one will open up to you and put you on the road to success, so treat each of them as if they were a winning lottery ticket.

Steve continued on with his speech to talk about his diagnosis with pancreatic cancer and how you should live each life as if you were dying in a sense.  This attitude towards life makes you give your all in everything you do.  The simple words of wisdom Steve gave to this graduating class will stay with them their whole lives.  Not because it was delivered by Steve Jobs but because he was able to  relate to them by bringing himself down to their level, sharing his knowledge and life experiences that they could relate to.  He threw in some comedy and a quote to keep them thinking but it was that connection that got them hooked.

I'm sure we all learned some information from this speech, be it a life lesson or facts about Steve's life.  More important is the delivery, because each speech a person gives is essentially a branch of their self branding and branding of the company they represent.  Steve was able to take Apple off of its pedestal of a corporate God, and personalize it, make it relatable to the audience.  He was able to connect with them personally be disclosing personal stories, and then made it memorable by instilling life lessons throughout and encouragement.  Sure as a musician you may not be looked at for giving great life advice but you can offer stories that make you more approachable and memorable.  So next time your guitar string breaks on stage instead of telling a cheesy joke, try telling a story about how when you went to a show the other week the guitarist broke his string and decided to sing "this is the song that never ends" until he replaced it and how you couldn't get it out of your head for a week.  What you just did was related to your audience (by telling them you go to shows too) you overcome adversity in a positive manner (misfortunate guitar string blunder) and then provide them with a deeper understanding of you.

Take every opportunity to brand yourself, open up a few windows to let the market see whats inside but always be conscious of what window is open.  Learn from what Steve Jobs has just delivered, use his words in your personal life and in your career.  Being a successful musician is more than just marketing your music, its about branding yourself, and knowing how to make yourself memorable and connecting with your audience.

Networking With The Indie World via A2IM

A2IM is the American Association of Independent Music, it serves as a coalition to represent the Indie market with one voice.  Its objectives are to put the indie music market on the same level as the major labels.  Developing distribution outlets and providing access to technology that evens out the playing field.

With members spanning from Indie Labels, to websites designed specifically for bands, the members are truly diverse and extremely important in the low budget do it yourself world of music.  Working as one also gives its members a say in legislations that impact them, where as before only the big labels had enough power to have a say. This is very important with the changing digital world impacting existing intellectual property laws.

But why is this useful to an independent artist or venue?  Even as a nonmember of this association you have access to daily news updates of the successes in the indie market, whats hot, who is on what label, awards and events going on.  These are all things Indie artists need to know in order to try and get themselves in those positions.  Also for venues, booking artists can be a challenge, you don't have access to Pollstar telling you the numbers the artist pulls in in each market, you have to figure it out yourself and make that gamble if you don't know.  keeping up to date with indie artists who are winning awards, making headlines, etc. will help you to not pass up an opportunity to book Mumford and Sons and go with the local band instead cause you know them and not this irish sounding band who sent you an email.  Knowledge is power and any website that provides content directly associated with what you do is worth reading.

Further more A2IM provides a list of its members, or as I like to think of them, resources.  Reading through the descriptions of all their associates is like reading that companies overview of what they do and how they can help you.  For instance if your band has some awesome songs that everyone keeps telling you should be in TV commercials, well go out and do it with Pump Audio.  They specialize in getting indie music on television. They are one of the hundreds of associates of A2IM, who many of us in the scene including myself did not know about until seeing it on the A2IM site.

Although the "Local Chapter" portion of the association is a little weak to say the least, this could develop into a great opportunity for local  musicians and venues to stay connected and discuss local issues they see in the scene.  Right now the association really caters to services and labels in the independent market, but as more bands get hands on in their careers, I could see he American Association of Independent Music opening its doors to true indie music.  Until that day comes, bookmark the site, read the news, analyze the members and get to know the people and businesses that can help you get further in exposing your music to more people.

Always remember it is easier to work as a team and A2IM embraces that concept, pulling together all the I's and Me's and making it one big We.

References 

      n.d. A2IM Home. A2IM: American Association of Independent Music. Retrieved October 13, 2011 from http://www.a2im.org.

Free things for bands

Bands and solo artists now days have several tools to help expose themselves to the world.  Most however don't utilize them fully because they either don't know about them or think they are out of their budget. Here are ten things you can do for free to gain fans, generate revenue, and get the word out about your music. Thats right, free things for bands, they still exist.

RootMusic Player for Facebook:
RootMusic is the maker behind the nifty and professional music players on almost every popular bands Facebook page.  What you might not know is that this widget is free.  You can upgrade to the premium version for just $1.99 a month but with the recent upgrades, its not even necessary.  The features you get are being able to play all your songs on your profile, you can enter in your show dates, and even provide a nice list of YouTube videos.  Why is this important to use?  It is now the standard in the industry, people look for this tab, its what they land on when they are new to your music, so it is essentially their first impression.  If you don't have this, then you are not playing with the big boys. Check out Adam Searan's Facebook for an example of this app.

ArtistData.com:
ArtistData.com is more than just a tool to use when you're sick of posting events to every social media site you are on.  It actually gives you the option to publish your events to local media outlets.  When you live in a town with very little news and events, this could generate a whole story about your band, I've seen it done.  In bigger cities you'll want to be listed in all the major event calendars and ArtistData will do that for you.

NoiseTrade.com:
NoiseTrade.com is a widget you can use to give away your music in return for an email address.  You can give as many or as few songs as you want and it is open to anyone so people can share the link with their friends.  Another nice feature in this widget is that you can receive "Tips" from fans that go right into your band Paypal Account. The more you offer for songs the more likely someone is to tip you for the gift you've given them. Also, the email addresses they give are compiled for you to use, so essentially they are joining your mailing list, which leads me to the next tip.

Email Lists:
People hate spam, but they also love to be the first to know about things and hate missing out.  That is why an email newsletter is a great tool for keeping connected with your fans.  If you abuse this however your fans may leave you.  Only announce things once a month, maybe two if there is something big going on in your bands career.  Let your fans know about your summer tour schedule, or when you plan to release your new album.  If nothing to exciting is going on, hold off on sending something out via email.  Collect email addresses everywhere possible, at your shows when selling your album for instance, offer a dollar off for their email address.  For several of the artists I manage, we actually don't sell albums, we ask for donations and an email address.  Basically you can't have their album unless you give us something and your precious email address.  This is a technique I will later write a whole article about to further explain the benefits of this style of selling and how to perfect it.

Zazzle.com:
One of the biggest things bands have problems budgeting for is merch.  Ordering tshirts has to be done in bulk, same with just about anything else.  Zazzle.com has you covered though, through this site you design your tshirt, hoodies, hats, bags, etc., and people buy them one at a time.  The profit margin is lower but pay out is guarenteed. No up front costs, no need to store and organize inventory, and all the billing is taken care of internally.  Sure they costs more than the tshirts you could be selling but think of it as a way to save up money to buy a stock pile of your own, and use the sales information to see what design sells best.  Market research and fundraising at the same time!

Broadtexter.com:
Sometimes Facebook events are not enough.  We all have those nights where we felt like there was some place to be that we can't remember.  Well remind fans that its your show via a text message.  Don't let them forget ever again.  This service is free and actually sorts out your phone numbers via geographical locations.  So if you are on tour, and have a show in California, you can send a text from your phone and  use a special "code" and the message will be sent only to those fans in California, or of course you can send it to everyone.  Beware though, despite fans signing up for this, over texting your fans could annoy them.  Use it sparingly but use it.

Make Your Own Digital Drop Cards:
I'm sure you've seen or at least heard of the little business cards people can buy at shows that when they get home they can go online and download an album.  If you were to go to a site that offers this service you are generally going to pay about $58 for maybe 100 cards if you are lucky.  Sure its a good deal in comparison to physical copies of CDs but why pay when you can do something similar for free.  Bandzoogle.com offers this technology for free if you have a paid membership (Bandzoogle is a generic webpage builder designed specifically for bands). If you want to do the research and have a little html knowledge you can find free shopping cart templates and embed them into your website and create coupon codes to print on a card.  What I like to do is a little bit more simple.  Create a page on  your website that is password protected, if you don't know how to do this, use wixx.com and create a page there, just follow the directions.  Simply put your album cover image on the page and some text saying "click here for download."  Create a hyperlink that goes straight to the zip file of your album on your server. It will immediately start downloading to their computer.  They can share the card with friends or reuse it themselves but that just means your music is being exposed.  I recommend printing these out as busienss cards with a Microsoft Word template and including an expiration date so that you can avoid the password being leaked to too many people, remember to change the the password every few months.

Ditch the Web designer fees, use Wixx.com:
Wixx.com is an amazing Flash based point and drop web development site.  You can pay for a premium membership that gets rid of the small "made with Wixx" ad at the very bottom and offers SEO and a direct link, but until you have the money to invest in a "real" site, this is better than nothing.  With this you can create a nice electronic press kit, play your music on the site, offer RSS feeds, a calendar, just about everything and more that you can by paying a web designer.  It doesn't take long, get the most computer savvy member of the band and the most artist one to sit in front of the computer for five hours and I guarentee you'll have a spiffy page all set up.  Then just do some redirect coding on your index page and send all your fans to the Wixx page.

YouTube Account:
We all have them, we all watch the videos, so why does your band not have one? Videos are some of the most shared items on the web, no one got famous over night from a blog post, or a tweet, its all about the videos!  Sick Puppies, heard of them?  Did you know they got their break from a "free hugs video" that some one posted with their music playing?   Free Hugs!  Those touching videos we all get giddy happy thoughts watching because some dude has a sign saying "free hugs" and gives people hugs.  Thats what broke Sick Puppies.  Then of course the notorious Ok Go video of them dancing on treadmills. These videos were made with little to no money and posted on YouTube for free, then went viral.  There are no rules saying a pop punk band from Appleton, Wisconsin can't do the same. Also use YouTube videos for updating fans, video tape your tour, take the camera to the recording studio, or just put lyrics to a song up.  Great way to expose your music. Check out Joshua Schiffman's video advertising his soon to be released EP.  (Done for free by the way, just ask your fans and friends, there is bound to be a film student dying for something fun to create.)

The tenth tip, if you haven't figured it out yet; get people to blog about you.  I mentioned two artists in this article, Adam Searan and Joshua Schiffman. Linked to their content, and essential gave the impression that they were doing something better than other artists.  A typical blog does not have many viewers but the impact of having your page linked to actually increases the chances of being top on the list when people are searching things on sites like Google, Yahoo, and other search engines. The point of this tip is not to maximize SEO but more so to increase the number of links outside of your own sites.  Bloggers love free stuff, you can give them your music to review, impress them with something you created that would interest their readers or just simply follow their posts and comment and email them some day and ask for them to do a little blogger shout out for you.  Another benefit is if they are doing a review of your music, you can include this in your press kit as a press article.

There are probably a hundred more tips you can use that will help you navigate the tools of the web but start with these and with good music, you are on the right path to increasing your fan base and sales. With a budget of nothing or a budget of a few thousand it still takes a lot of dedication and drive, so keep posting to social media sites and stay on top of the trends in the industry.

I have been working in the industry for about ten years now and very rarely have I ever paid money for anything band related on the Internet.  In fact I usually find a way to ge other bands to sponsor any thing I do and market them in the process so it is a win win situation.  Be creative and be persistent and constant and it will pay off.

References

2011. Root Music. Bandpage Help + Feedback Center. Retrieved September 12, 2011, from   

     http://www.rootmusic.com/help

Schiffman, Joshua. (2011, August 30). Joshua Schiffman: Beautiful Muse [Video file]. Retrieved from

      http://www.youtube.com/watch?v=41vaJ-y6_bs 

Inside Bonnaroo: The Voice of a Project Manager

Bonnaroo is one the largest music festivals in the world, on an annual basis it draws over 100,000 people to a small town of Manchester, Tennessee.  Each year in the scorching summer heat, hundreds of the biggest bands perform to a variety of people who come for the day or camp all week. With so many bands, and so many people on 700 acres of land, planning is essential, and it takes the whole year to do.

Buzzafied.com interviewed Jeff Cuellar the Director of Marketing and Business Development for Bonnaroo.  Through the 3 part interview done by Walter Weller a University of Tennessee student at the time interning at Buzzafied, we learn a lot about the festival grounds, Cuellars job, and the niche market that Bonnaroo caters to.  Cueller describes his role as one of many hats. Being employed by an entertainment company, Bonnaroo is actually a yearly project for him, and planning and making it a success is done by him and his very large team.  The uniqueness of this project makes his team very diverse, he coordinates not only industry professionals but also local government officials, neighbors, and media personnel.  Although Cuellar does not deal with every single aspect of the festival such as stage plots, line up decisions or vendors, he does manager what happens with the grounds after the festival, drawing in other events and making use of the property gaining it more and more exposure.  His team mainly focuses on the branding of the event to local media, government and to the niche market it attracts. 

With festivals becoming more and more common around the world, we are seeing a higher demand for leaders with project management skills to be commissioned to coordinate these events. Jeff Cueller started out working only seasonally and now manages projects throughout the year to ever evolve the brand that Bonnaroo is quickly creating.

Below are the last 2 parts of the interview with Jeff Cuellar, it has a more in-depth tale of his position, information about the Bonnaroo Festival and some interesting marketing reasons behind who gets picked to play these historic events.

References

Buzzafied.com. (2010, March 15). Jeff Cuellar Interview Part 1 [Video file]. Retrieved from 


     http://www.youtube.com/watch?v=GMxo6z-tcu0

Buzzafied.com. (2010, March 15). Jeff Cuellar Interview Part 2 [Video file]. Retrieved from 

     http://www.youtube.com/watch?v=eTT04yXVqFU&feature=related

Buzzafied.com. (2010, March 15). Jeff Cuellar Interview Part 3 [Video file]. Retrieved from 

     http://www.youtube.com/watch?v=HiDUXkgDj9A&feature=related

Welcome

Thank  you for visiting my Music Industry blog.  In the future you can expect to see articles related to the music industry that is tangible to all bands.  The Industry is changing, no longer do we need the big record labels to propel us forward in our careers.  We can do it alone, with a good plan and knowledge of how the business works.  Please follow my blog to read about new developments in the industry and technology that you can use to help expose your band and career.