It is so crucial to have content available for your fans to purchase, but don't forget about content for potential fans to to uncover. We will cover some inexpensive ways to cover both types of content by publishing the content yourself.
Digital Distribution Options
There are many ways to get your music on all the major online outlets like iTunes, Spotify, AmazonMp3, and hundreds of others. My first choice is Catapult Distribution. Low cost, low share of profits, and best of all super quick. I've seen a turn around of less than 24 hours to all the major online storefronts. You will need a UPC for this process, just pay the extra amount they offer to do it for you. There are ways to go around this and save a few dollars, but it really isn't worth the time and effort. If you already have a physical album done, you can use the UPC from that but it is better to have two different codes because it is technically two different products.
CD Baby also offers similar services and a nice storefront to send fans to but it is becoming a little outdated and not as quick as the up and comers. For physical CDs, you can do both, and getting out and making a presence in every distribution outlet is important.
Self publishing isn't just all about getting your music out, you still need to take the steps to copyright your material and decide which PRO you want to be a part of and register your songs with. There are also things like Gracenote to make sure your final songs are inputed into, this allows devices to recognize the song and provide information like artist and song title. This can be done as easily as clicking a few buttons in iTunes. Check with your digital and physical distributor to see if these little details are taken care of or learn how to do them yourself.
The most important part about self publishing is to read the small print, double and triple read the royalty calculations and compare the features distributors offer. It truly does come down to the details on what is right for you and your band.
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